The brief
Choosing a therapist is a high-trust, emotionally loaded decision. Nothing about the site could feel clinical, template-like, or pushy — yet it still needed to convert: book a session, request a corporate training.
What I built
- An editorial identity — display serif, warm neutral palette, unhurried spacing — that reads as care, not marketing.
- Two clear paths for the practice's two audiences: online consultations and corporate formaciones, each with its own CTA.
- A serverless contact flow — form submissions delivered via a server action and the Resend API. No backend to maintain, nothing to break.
- A fully optimized build — self-hosted fonts and optimized imagery through the Next.js pipeline, so the calm aesthetic still loads instantly.
